Music Video Rough Cut

This is my rough cut of my music video. The bank shots are going to b e the narrative with my actors. I need to redo some of my artists shots and get some more close ups. I also need to make sure that the timing and placement of the shoot is sorted out.

Feedback From The Teacher

Filming

On the weekend, me and my artist filmed. I thought that because my genre is rnb i decided to film her against a brick wall so she can walk down and sing. conventional locations are extravagant but i chose to go against the convention and kept it quite simple. As it was cold, my artist was struggling to say the words and act properly.

This was my second filming day of my two actors in the scene where they are developing their relationship hanging out and spending time with each other.







This was my third day of filming where the boy has seen the girl for the first time and gets her number. This is normally the start of every relationship.

This last day was where they are in a relationship and they are playing basketball together near the end of my music video.

First Attempt to Film

This was my first attempt to film my music video. It didn't go well as it got dark really quick around 2:45pm. This is part of my music video where the girl actor is going in her house. There were more shots to be done that day but i thought that there would be no point to do it as it wouldn't look good dark as it would light.

Feedback Digipak Pitch

Theses three feedback sheets are what some of the people in my class commented about how my digipak looks so far:

The main critiscism for my Digipak is that my images do not flow and that they are different in every shot. I am planning to re-do all of my shots and make sure that they make sense and that they are linked. I am planning to re-shoot her in a studio where there is black background first and then in photoshop i might be able to change the place to another colour which i would like to be purple as that is the colour i wanted my theme to be. I also need to make sure that i include text onto my Digipak

I also may change the layout of my Digipak panels and instead of two CD panels, i will have one so that i can add another image to a panel. 

Logo Research

I have noticed that RnB artists do not really have proper logos. But what they do have is consistency. Their artist name has always been the same but nowadays more developed but surely still the same. Here are some examples:

I want my font to be like these artists, the writing looks personalised to their style like i want mine to be. I need to make sure my font is up to date with modern society as the albums on the left are past albums and the ones on the right are recent.

So my font will be my logo.

What i did was, i went on a font website and i found a font called Bizarre which looks like Rihanna's font that she consistently uses. I decided that i could put my artists initials on top of each other to give a logo that is small recognisable and different. I also experimented with my original font Madamoiselle Camille which is a swirly skinny font which looks sophisticatedly soft.

These are my ideas that i have come up with. I may experiment with both fonts and see which one come out better. 

Shooting Schedule

This is my shooting schedule which i will conduct my filming of my music video. I also put in the Digipak shoot that i have to do and possible re-shoots.

The first day of my schedule is when i want to shoot for my Digipack images. I will have my artist present to stake the pictures and i should have images of at least two different outfits.
The next day i will start on the shooting for my music video with two of my actors. I will review the footage and maybe re-shoot again the day after and edit my digipak images.

Clothing Ideas

These are some of my clothing ideas that i believe will work for an RnB artist.

The first one is of a dress which i quite different than a normal RnB artist dress. I decided to make it shorter and cuter than extravagant and boot heels. The second outfit is of a nice skirt with a crop top and low shoes. The third outfit is of a long lace skirt with a crop top to show my artists shape with heels. And lastly, a pink dress with heels.

For the boy in my music video, the first outfit i would like him to wear is basketball wear which consists of a vest top and some shorts. The second outfit will be a shirt with jeans. Then at the end, the outfit will go back to the basketball wear but different. 

For the girl in my music video, the first outfit will be worn at the start when she sees the boy playing basketball. The second outfit will be used as she is talking to the boy on the phone and the third outfit will be near the end when she is with the boy.

I used the website Polyvore to create these outfits which may change because it all depends on what my artist and actors already have which is what i will work with.

Participant Agreement Contract

I decided to make a participant agreement contract so that i am positive that the actors in my music video will not let me down or pull out at the last minute.

Production Log 1.

Today we started working on our Digipak panels. 

I decided on my first panel i would have my artist sitting on some stairs posing to the camera so we can see her in a chilled environment.

This is the outside of the house that i shot this panel at: 

I decided on my second panel i would have my artist in the comfort of a bed which she would be on and i will get some shots of her looking in the camera and some where she isn't so that i can choose which one i would like on my Digipak.

I decided on my third panel i would have my artist posing on her sofa so it looks really chilled and relaxed.

I decided on my fourth panel which is the front cover, i will get a close up of her face using Alicia Keys album cover as an inspiration as she sings about relationships and most of her album covers have a close up of her face. 

Production Log 2.

Today we started working on our artists mood board. We looked at other students mood boards from the previous years to help us have an idea of what our one would look like. The first thing that i did was think about some of my conventions of my Rnb genre which are: 

• Jewellery
• Make up
• Bodily Tattoos/ Piercings
• Material Goods 

The next thing i did was think about my colour theme as i said that i would like to incorporate it in somewhere. I looked for purple items like:

• Roses
• Lipstick 
• Nail varnish 
• Musical instruments
• Make up 
• and other images to personalise it even more.

I also thought to include my influences to show who my artist is and what her music preferences are.
I also wanted to show the performance side of my artist by including stages and the band that she sometimes uses in her live performances.

Feedback Sheet Music Video Pitch

Experimenting with different contrasts

These are some of the experiments that i have done just to see what i can work with and what is not going to work. What i did was i went on adjustments and played around with some of the adjustments:

Black and white button under adjustments.

Under adjustments i adjusted the Shadows/Highlights

                                          Under adjustments i adjusted the HDR Toning

                                                                       Hue/Satuation

After close consideration i have decided to change the person that i chose to be my artist for my Digipak. I decided to do so as it would have been quite difficult to travel far to where she is to take my photos especially because i will have to have a second and third shoot to get a range of different pictures to go on my Digipak. My new person is more reachable and it would be easier for me to take multiple shoots without having to travel far and waste time.

Digipak Photos- First Draft of my Digipak

Today we took our pictures that we took during the holidays to test how our Digipak is going to look. These are some of the photos that i have decided to use for my Digipak:

The first thing that i did was i went on Google and got an image of a Digipak flat plan with two CD plates because i want to do a Bonus CD:

Then what i did was add each different image and fit the image to the squares. I had to resize, crop and drag them into the boxes:

This is the first draft of my shots. It is simple as all i did was put the images in. Overall i think that it needs some work and has room for improvement.

My teacher pointed out that my mise en sene is a bit of a problem. In the second image, wire from the bedroom is shown which it shouldn't.

Pitch

This is my audience profile. It is a brief description of what my artist is aiming for and what the type of people my artist have are like.

Digipak Ideas

This is my official Digipak plan that i want to carry out and make.

Planning for my Artist

I asked 30 people which type of text would suit my artist and the genre that i am trying to create. I chose a range of different font types that i think would go with my genre which is RnB.

Artist Ideas

Genre Brainstorm

From this overall genre brainstorm, i have decided that my genre is out of Pop and RnB.
Below i have looked at the two genres separately and found out some things that are the same.

From this Venn Diagram, i have decided that i am going to be producing a RnB digipak and poster.

I picked out some features from different artist that i am influenced by for my artist:

Rihanna:26, Barbados/New York City, Def Jam Roc Nation, Sexual (provocative), Stylish (Coloured hairstyles, Fashionable, Street look), Role model, Tattoos, Controversial, Party animal, Love songs, Ghetto, Dance moves, HipHop.
Songs that influence me: Unfaithful, Take a Bow, Hat How Much I Love You

Jordin Sparks:24,Phoenix Arizona, Jive, RCA Louder than life, Reserved, Love songs, Ballads, Not too exposed, Sweet and innocent, Sophisticated.
Songs that influence me: One Step At A Time, Battlefield

Keyshia Cole:32, California, Interscope Imani, Love songs, Stylish, Hoop earrings, Tattoos, Ghetto, Heavy makeup, Jewellery, Nose piercing, Changing hairstyles-coloured.
Songs that influence me: Trust, Love, Heaven Sent

Ciara:28, Texas Atlanta, Jive, Epic, Street-HipHop, Dance moves, Glamorous, Ghetto, Soft voice.
Songs that influence me: Like a Boy, Promise, And I

K. Michelle:30, Memphis, Atlantic, Jive, Changing different coloured hair, Soft voice, Love songs, Tattoos, Jewellery, Stylish-sophisticated, Hoop earrings.
Songs that influence me: Cant do this, V.S.O.P, Cant Raise A Man

From all of these influences i have decided that my artist will be:
-25 years of age
-LA,New York
-Jive
-Love Songs
-American
-Tattoo
-Jewellery
-Nose Piercing
- Dance moves
-Sophisticated
-Hoop Earrings
-Soft Voice
-Glamorous

Culture Industry

Culture industry from sophxsophx